O2 has announced the launch of a limited-edition version of the Sony Ericsson T700 mobile phone, which will be promoted with a tie-in with high-end make-up company Benefit.
The Sony Ericsson T700 Rouge is available exclusively on O2 on various Pay Monthly or Pay & Go contracts for around £127.
To promote the phone O2 is teaming up with Benefit to give customers who buy the T700 Rouge a gift of £35 of make-up products for free.
Additionally, customers who buy the T700 Rouge before the 31st May will be in with the chance of winning one of five Sony Ericsson Bluetooth watches or one of five Benefit make-up goodie bags worth £150.
Peter Rampling, marketing director at O2, said: “I am delighted we have been able to team up with Benefit and Sony Ericsson to offer this eye catching phone exclusively into our range.”
Features of the T700 Rouge include a 3.2 megapixel camera, built-in stereo speakers and a media player. A 512MB memory card is packaged with the handsets to provide users with extra storage space.
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