The range of mobile gambling games on offer is set for a huge spike in months to come, after a deal between two companies cleared the way for games to be developed faster and in greater numbers than ever before.
According to a report from the Guardian, the industry could be about to boom after Mfuse, a UK-based company, came to a distribution agreement with Probability.
The deal will see Probability’s titles made compatible with Mfuse’s mobile gaming platform, which is linked directly to betting companies such as Paddy Power, William Hill and Ladbrokes.
Previously, developers had to make games compatible with betting companies’ systems individually, which often meant long delays for games to come to market.
However, the new system will eliminate the time lag and allow games to come to market as soon as they have been approved by a betting company. In turn, analysts expect the removal of the barrier to fuel a surge in the number of gambling games available.
Marcus Wareham, chief executive of Mfuse, said: "The sports betting market is growing very rapidly and shows no signs of stopping. As a result, we know the appetite is there for mobile gaming products.
“Opening up our platform allows us to rapidly deploy already successful mobile content to a huge client base.”