Sony Ericsson has seen the potential of the upcoming Xperia X10 to be an iPhone beater and as a result it is planning to hold back on the launch of the Android-based smartphone until April.
Some fans will be frustrated to see the arrival date being pushed back, but most believe that Sony Ericsson has made this decision for a very good reason; it wants to get the Xperia X10 right from the word go.
Whilst financial troubles were a big talking point amongst Sony Ericsson sceptics last year, it was the slightly premature release of the Satio smartphone, with its resultant software bugs, that really did the damage to its reputation.
The competitive nature of the smartphone market is taking its toll on all manufacturers at the moment and Sony Ericsson has learned the hard way that pushing through a product to launch before it is completely ready can be a fairly bad idea.
Blogger David Gehringer, who works for mobile testing firm Fanfare, said: "Given its recent bad press and negative PR, Sony Ericsson will most likely be hoping that the testing of its latest handset has been sufficient to restore consumer faith in its smartphones."
Mr Gehringer also said that the unification and cross-compatibility of smartphones was becoming a more significant concern to consumers, who were less willing to put up with sub-par software, regardless as to impressive hardware stats.
Sony Ericsson has probably made the right decision in keeping the Xperia X10 away from shelves for two more months, although only time can tell. Hopefully it will take the extra time to add in Android 2.1.