HTC will be including its unique Sense user interface (UI) when it launches the first batch of smartphones based on the upcoming Windows Phone 7 platform.
This news will surprise some, since Microsoft had been keen to focus on the fact that all Windows Phone 7 mobiles would offer a similar UI experience, regardless of manufacturer.
However, Drew Bamford of HTC has disclosed that his company's highly regarded skin will be present and correct in its mobiles running the latest iteration of Microsoft's operating system.
He told the Forbes news agency: "Microsoft has taken firmer control of the core experience [in Windows Phone 7], but we can still innovate.
"The future version of Sense UI won't look the way it does on current Windows Mobile (6.5) phones, where it basically replaces all the core applications and is fully integrated into the phone. We won't be able to replace as much of the core Windows Phone experience, but we will augment it."
HTC Sense will also be integrated with smartphones running Android 3.0 when it is launched by Google, although this is less surprising given the open source nature of the platform.
"Google may focus more on improving the user interface on the stock Android [software], but I don't think they'll preclude manufacturer customisation," Mr Bamford revealed.
Industry watchers are now assuming that HTC's rivals at Samsung and Motorola will also be implementing their in-house UIs on the future operating systems.