Sony's schism with long-time partner Ericsson in 2011 was long overdue. But proof it has paid dividends arrived today with the announcement of record breaking sales for what many see as the first true Sony devices.
Speaking at today's press event, the Sony Mobile UK managing director Pierre Perron, who was in justifiably bullish mood, the Xperia Z and its slate stablemate Xperia Z are the fastest selling smartphone and tablet respectively in Sony's history.
The strong showing for the Xperia Z handset has enabled Sony to become the UK's third largest company by value of market share, claims Perron.
Before the Xperia Z, which was the best reviewed Sony phone for ages, and the split with Ericsson, Sony phones were frequently lambasted in the tech press for their weak build quality and shonky, fussy and unwieldy take on Android.
Along with Sony's first bona-fide Galaxy Note-challenger, today's press event also saw the unveiling of a new battery for Sony smartphones, dubbed Sony smart Stamina.
The 3000mAh cell features a long life cycle and a stamina mode that purportedly quadruples standby time.