Downloads from Apple’s iTunes music store have dropped by between 13 and 14% in 2014. That’s the word from insiders speaking with the Wall Street Journal, who suggested the growth in streaming was severely hampering Apple’s music business.
Apps for the likes of Spotify, Deezer and Rdio have become the de facto way of accessing music on smartphones and tablets in recent years.
But this latest drop suggests their adoption is accelerating. By way of comparison, iiTunes sales were down by just 2.1% in 2013.
In the US, Apple's iTunes Radio has helped it corner a significant chunk of the market.
However, the rebranding of Beats Audio, acquired earlier this year, and its integration into iTunes should help it gain further ground on rival services.
That change is not expected to happen until early 2015, though.
It is also likely to mean Beat users who have Android or Windows Phones will have to switch to iOS to keep using the platform, with Apple unlikely to allow access to iTunes services through competing mobile operating systems.