Things are a long way from looking rosy for Sony when it comes to mobile.
Despite its Xperia smartphones being well received critically, they have struggled to sell in decent enough quantities, leaving the company well outside of the top five global mobile manufacturers and looking for answers.
Mobile World Congress (MWC) 2015 might provide some brief respite.
Sony’s main focus at the Barcelona show should be its new Xperia Z4 flagship, which is said to have a 5.5–inch screen with Quad HD resolution, the latest Qualcomm chipset and Sony’s newest imaging sensor.
However, rumours have emerged that the company may show up in Spain without the Z4 in tow, instead opting to reveal it later in the summer.
This would be a break with tradition and point to wider woes within its mobile division.
Recent rumours have suggested Sony is either looking to find a partner to make phones with, or sell its Xperia business altogether.
Although Sony’s new phone might not make an appearance, that new imaging sensor is likely to be found in a string of new handsets from other manufacturers.
HTC’s new 20.7 megapixel snapper in its heavily tipped One (M9) could well be made by the Big S.
Others are also likely to look to Sony to improve their camera game.
Sony is at least holding a press conference at MWC, on March 2nd, so there should be some new kit on show to sate tech fanatics.
Word last year from Taiwanese sources suggested Sony was working on an Xperia Z4 Tablet Ultra.
This capacious device apparently has a 12.9–inch screen, eight megapixel camera and measures just 8.6mm across.
Think of it as Sony’s attempt to gazump Apple’s much hyped iPad Pro, which is said to be out later in 2015.
Of course, a Sony smartwatch is also likely to tip up at the show.
Sony already has its Smart Watch 3 and Smart Band products, but if it wants to compete with Samsung’s Orbis, also due at MWC, and Apple’s Watch, it’ll need something new to convince punters to splash the cash.
If Sony decides to show up and not launch anything new, or at least hint at new products, then it could find itself being talked of as one of this year’s disaster stories.
The halcyon days of its tie–up with Ericsson seem like a very long time ago indeed.