Apple’s forthcoming music streaming service, based on the Beats Music product it snapped up last year, will give users the chance to listen for free, despite not offering an ad-supported, free model.
The service, which will allegedly form part of the new iOS Music app which is currently being tested by developers, will instead be offered with a free trial period.
According to a report, this will be anywhere between one and three months.
On top of that, Apple is said to be plotting a free sample tool, letting listeners check out snippets of new songs on their phones and tablets.
This, apparently, is aimed at taking on the likes of Soundcloud.
However, whether independent artists will prefer Apple’s offering when it comes to punters accessing their music remains to be seen.
Although a free, Spotify–style option will not exist, it appears iTunes Radio will be reworked into something more akin to an actual radio station, with DJs hosting and curating shows.
Assuming that's so, that would go some way to explaining Apple hiring BBC DJ Zane Lowe.
Apple’s music streaming platform is set to be revealed at its WWDC event, which gets going on June 8th in San Francisco. It is said to form part of the next iOS update.