iD Mobile is launching a new community forum designed to help its customers discuss issues with their phones and get answers to common queries and problems.
iD Mobile Community offers consumers the chance to ask questions to both iD staff and other users of the network, which is owned by Dixon’s Carphone.
The network says it’s responding to a growing trend of customers wanting quick answers on–the–go, rather than relying on traditional customer service channels. Such an approach already works well for rivals such as giffgaff.
As part of the launch, iD has launched a tongue–in–cheek campaign, the “iD Mobile Guide to becoming an ‘iD Mobile Community Hero’”. The short mockumentary recruitment video is aimed at enticing customers to help each other out and get the most from their mobiles.
Adam Dunlop, iD Mobile’s General Manager said, “We’ve noticed a change in customer preference for self-service, with most of our customers more comfortable online rather than relying on in-store and call centres. Introducing the ‘iD Mobile Community’, we feel that this is a natural go-to place for our customer base and something we can really deliver on.”
Was this article helpful?