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Virgin Media has a higher proportion of happy customers than other major broadband providers, according to Ofcom.

New research from the watchdog has revealed that 87 per cent of broadband customers in the UK are satisfied with their service.

However, Virgin Media customers were found to have the highest levels of satisfaction overall, with 91 per cent praising the service they received.

The company was particularly highly rated for reliability, with 90 per cent saying it performed well in this area.

This compares with 86 per cent across broadband customers overall.

Similarly, Virgin Media customers' satisfaction with their online speeds (91 per cent) was higher than the overall average (83 per cent).

Despite this, the number of Virgin Media customers registering complaints during 2016 was above average.

Ofcom said 13 per cent of broadband customers had a reason to complain to their provider last year, with Virgin Media and TalkTalk both having the highest proportion of these individuals (16 per cent for both).

Sharon White, Chief Executive of Ofcom, commented: "We’re determined to help bring about a service revolution in the telecoms sector, where consistency and excellence becomes the norm, and customers always come first.

"Today, we want to shine a light on how different providers perform, and are challenging the industry to up its game on customer service."

Ms White added that Ofcom will be monitoring closely to ensure industry service standards are raised.

Just 56 per cent of broadband customers who complained to their provider in the second half of 2016 were satisfied with how their grievance was handled.

Sky customers were the most satisfied with their provider's complaint handling (61 per cent). By contrast, just 51 per cent of TalkTalk customers were happy with how their complaints were dealt with.

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