After months of speculation, it seems that Google is indeed working on a music retail and download service for the Android smartphone platform which will allow it to compete with Apple's iTunes.
The search giant is currently in negotiations with multiple major music labels in order to get its service off the ground, according to rumours from sources inside the music industry.
Google will first launch an online download shop which will become integrated with its search page as one of its key services, before going on to appear as an Android exclusive, the Wall Street Journal reports.
People will be able to subscribe to the service in order to listen to music and Google is apparently planning to tackle music streaming firm Spotify with a product that follows very closely in its footsteps.
One of the company's recent acquisitions was streaming facilitator Simplify Media, so it is clearly able to call upon the necessary expertise in initiating the creation of such a service.
Amongst Google's other plans for future products is an online eBook store which will presumably arrive on Android smartphones, bringing the full complement of features touted by Apple's iPhone to an alternative audience.
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