Google has rolled out its excellent Google Now Launcher to all Android phones using version 4.1 of the software or above.
Until now, only Nexus handsets or Play Editions of key smartphones could access the service, which brings stock Android styling to even the most tweaked of devices.
To fire it up, users need to download the launcher from Google Play. Then it’s simply a a case of swiping right to see cards relating to day-to-day events, whether it’s a meet-up in the evening, a flight you need to catch or the latest footie scores.
What’s more, you can even add apps and widgets directly into the launcher, making it easier to access them compared to trawling through endless menus. There’s also the ability to add custom wallpapers.
Clearly, Google is hoping this will entice more users try basic Android features, eschewing the bloatware which dominates devices from the likes of Samsung and HTC.
Google Now is by no means perfect, but at least this might convince some punters to come across and use Nexus kit instead.