Google has confirmed that it is killing off Allo, its messaging app launched in 2016 to compete with Apple’s iMessage and WhatsApp.
Allo uses machine learning to understand how users send messages, offering tailored suggestions for replies.
However, with Google’s own Messages service doing much the same, the app was on borrowed time.
Back in April, Google said it was pausing investment in Allo.
The search giant stated:" “We've learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging.”
Google will continue to offer Hangouts for its enterprise customers, but the move to ditch Allo shows the company is finally looking to simplify its overly complex text messaging services.
Apple’s iMessage has shown the way for native services in recent years, while WhatsApp’s enduring popularity means Google’s own platforms are often left unused on Android devices.
Allo will close in March 2019, with users able to export conversations to other apps beforehand.