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Fan's Palm Pre ad causes stir

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Posted 29th March 2010 at 12:23pm by Ewan Taylor-Gibson

PALM PRE LARGE

Palm could be asking a fan of its Pre mobile and webOS platform for advice after he made a professional-looking ad for the phone that many believe to be superior to the official campaign.

See the ad below

The short advert created by the mysterious ThiesFX is being lauded principally because it focuses on the multitasking abilities of the webOS and conveys them in a simple and obvious manner.

The minute-long official ad that Palm itself produced when the Pre launched has failed to get the Pre to the top of the best-sellers list and was criticised as under-selling the high-end smartphone's capabilities.

At 50 per cent of the length and with equally impressive production values, ThiesFX has shown the professional ad men how to do it properly.

His labour of love has already gained plenty of attention on social networking sites including Facebook and Twitter and has been attracting thousands of hits on YouTube.

Whether it will generate the much-needed publicity around the Pre and webOS that has so far proved to be elusive, however, is another matter entirely.

More news on: Advertising & brands, Palm, Palm Pre, Smart mobile phones

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3 Comments

  • Andre Pre-Vin. , 29th March 2010.

    Cool ad. Palm has never known anything about marketing its products. I love the Pre, but if they'd spent some money on making it look better, they'd have pulled in the floating voters. As it is, they're now no closer to going under than it was 12 months ago. That's a crying shame.

    Reply

  • vara411, 29th March 2010.

    This ad is one of several submissions into webOSroundup's "palmSpot" competition, a grassroots advertising contest for webOS.

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  • cnote1287, 29th March 2010.

    Good ad. Now if only Palm could make something like this and show everyone how amazing webos really is.

    Reply

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