Analysts who forecast the iPad mini 2 would trounce the refreshed version of the top-end Apple slate in the sales stakes were wide of the mark, a survey suggest.
The second-gen iPad and the fifth-gen full-size tablet, now rebranded as the iPad air, debuted last week at an uncommonly busy launch event down at Yerba Buena.
In the week before the showcase, smartphone-industry sages from the likes of RBC Capital Markets predicted that the iPad mini 2’s Retina Display and keen price point would see it outsell its more established stablemate by a margin of two to one.
Not so, it seems. At least not if a uSwitch Tech poll can be believed.
Of the 538 customers asked which of the slates they intended to buy, 65.75% (or almost two thirds) named the iPad air. That’s an almost exact reversal of what analysts told us in the run-up to their grand unveiling.
The unexpected surge in demand for the iPad air is likely down to the slew of improvements made to the device that add up to an undeniably ace package.
Among them is the same beefy 64-bit A7 and M7 processors as the iPhone 5S and enhanced Wi-Fi and 4G connectivity. Perhaps more importantly, the tablet 20 per cent slimmer at 7.5mm thick and weighs in at 1lb - down from 1.4lbs last time around.