To assess young 'uns' perception of mobile phone brands, research company Habbo recently asked over 100,000 of the little blighters in locations across the globe which manufacturers floated their mobile boat. And the results, you’ll see, were somewhat surprising.
At number one is Nokia. Then just behind the Finnish giants you’ll find fellow industry old-hands Sony Ericsson. Also mounting strong showings were LG - no doubt buoyed by the success of its natty looking, 2M selling KP500 Cookie - and Samsung. It’s not until you look down a bit further that you see in Apple in fifth place.
Whether this represents a sea-change in teens’ aspirations is a moot point. Especially since the study’s global focus means that it is measuring perceptions of Apple handsets in nations where the iPhone isn’t even available.
However, the result does suggest one thing at least. And that’s that with high-end handsets such as the Sony Ericsson Satio and the N97, it’s fair to say that the third-gen iPhone won’t have it all its own way this year.
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