More people than ever are using their mobile phones as portable radios, statistics from the Radio Joint Audience Research (RAJAR) reveal.
A poll conducted by the analysis group found that 13 per cent more over-25s have said they now listen to broadcasts on the phones compared with a year ago. Growth was slightly weaker in the 15-24 age group at 2.1 per cent.
Meanwhile, a third of all youngsters questioned said that they were regularly using their mobile phones to listen to radio broadcasts.
However, these figures break down further to suggest that the craze is not as widespread as it first looks.
Only 2.9 per cent of respondents claimed to use their mobile phones to listen to the radio on a daily basis, whilst weekly listeners made up 13.6 per cent of the total.
RAJAR also released statistics that showed digital audio broadcasts (DAB) were growing in popularity, with sales of dedicated digital radios rising.
It can only be a short time until a mobile phone arrives with a DAB tuner built in.
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