The majority of consumers will be investing in a smartphone this year, a new poll has revealed, confirming previous assertions from industry experts.
A study conducted by Marketing Week found that 51 per cent of consumers who are currently relying on older mobile phone technology are planning on making a smartphone their next handset purchase.
Seven per cent of the respondents said that they were still unsure as to whether or not to pick up a smartphone, whilst 42 per cent confirmed that they would not be making the move towards smartphone ownership in the near future.
In the UK the current proportion of the mobile market attributable to smartphones is 23 per cent, but an annual growth rate of 70 per cent shows that this is destined to rise hugely in months to come.
Vodafone is currently winning the highest number of new smartphone customers while continuing to retain a greater percentage of its existing users than its main rival O2, according to figures released by YouGov.
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