Since rumours first surfaced that Apple is working on a smartwatch, we’ve seen a steady stream of concept designs. But it’s fair to say that none have taken an approach quite like Stephen Olmstead.
Posted initially on The Verge, Olmstead’s take on the device that trademark filings suggest will be dubbed the iWatch shuns the futuristic look that most people imagine for the timepiece in favour of an altogether more conventional blueprint. The result is rather lovely.
There’s loads to admire here. But if we were forced to pick highlights, we'd nominate the incorporation of the Swiss station clock as a low-power homescreen, which, of course, nods to the iOS clock app. The watch face brightens and shakes to alert users of calls when paired with an iPhone.
Seemingly not content to act as a simple conduit for mails and alerts, though, the concept device offers full Siri support too, allowing users to conduct voice searches, and enables owners to make and take video calls via Facetime.
It also runs apps and offers more quotidian digital-watch features such as calendar and compass.
In keeping with the iWatch’s status as an accessory with an accent on fun and masses of appeal for the youth market, Olmstead imagines it offering interchangeable wristbands in the kind of ‘pop’ colours that Apple favours for lower-end iPods.