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U2 apologise for automatic iTunes download of new album

U2 apologise for automatic iTunes download of new album

Bono has apologised to iTunes users after U2’s new album was automatically downloaded onto their Apple devices without their permission.

Songs Of Innocence, the band’s latest long player, was delivered for free after U2 joined Tim Cook on stage at Apple’s iPhone 6 launch event in September.

The move caused outrage among iDevice owners and led to Apple developing a dedicated button to help unimpressed punters remove the record from their phones and tablets.

In an interview conducted with fans on Facebook, Bono said: “I'm sorry about that. I had this beautiful idea and we got carried away with ourselves.

"Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.”

U2’s move wasn’t a total disaster, however. Apple says 26 million fans downloaded the whole album and 81 million had ‘experienced’ the LP via iTunes, iTunes Radio and Beats Music.

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