LG had a seriously impressive 2014, with its G3 flagship winning plaudits for its handsome design and easy interpretation of Google Android.
Its success meant that the Korean company has put the frighteners on local rival Samsung and shown big names, such as Sony, the way when it comes to producing killer products.
Mobile World Congress (MWC), however, is not likely to be the venue for the release of its new LG G4 flagship.
Initial rumours had suggested that this new top–end effort, packing the same rear button control as the G3, a 16-megapixel rear camera, 3GB of RAM and the newest Qualcomm chipset, would be shown off in Barcelona.
But an exec from the company told Korean press that it would not be updating the G3 until year after its launch, meaning we won’t be seeing the G4 until May at the earliest.
He said the company wanted more time to get the G4 perfect and would not show it off in a prototype state.
That means the focus at MWC is likely to be on LG’s mid–range efforts.
Its L Series should be getting an overhaul, as it looks to take the fight to rivals in emerging markets, somewhere the likes of Huawei, Lenovo and Xiaomi are currently taking on and beating all comers.
Wearables are also likely to be a key feature of LG’s stand at the Barcelona show.
Last year’s G Watch R could well be getting an upgrade, especially as Samsung and Apple will be showing off new smartwatches at the same time.
LG can’t afford to be left behind in an area that where it led the way with the earliest Android Wear kit.
A new tablet, a replacement for the G Pad 8.3, is also expected to take a bow at MWC.
But beyond products, the story is likely to be focused on LG’s growing success in smartphones at a time when its traditional competitors are failing to come up with innovative and interesting products.