Apple CEO Tim Cook has claimed that the company’s upcoming Apple Watch device will be ‘the first modern smartwatch’, in a calculated swipe at rivals who’ve been producing Android Wear kit for over a year.
In an interview with Fast Company, Cook said: “We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone.
"But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.”
Cook goes on to say that he expects the Apple Watch to follow a similar pattern to the iPod and iPad, with consumers not realising they needed or wanted such a device until it was released.
Apple is said to be readying its stores for the watch, with trial units being installed on April 10th.
The device itself doesn’t go on sale until April 24th. The entry level sport model will cost £299.
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