The Apple Watch is set to land in the Cupertino tech giant's high street shops from April 10th, giving customers two weeks to try before they can buy.
But now new details have emerged about just how Apple plans to flog the myriad versions of its smartwatch. 9to5mac has discovered that it’s asking its retail staff to start offering fashion advice, trying to match different watch band designs to how people dress.
It’s all part of a bid to become more fashion-focused, aping how watchmakers sell timepieces to style conscious customers.
Apple has even gone as far as to create sample personas to help its staff upsell different bands.
Workers are being encouraged to offer compliments on outfits and why a particular design will match an outfit and have been told not to focus on price.
Apple has been wooing the fashion industry for some time with its latest product line.
It took out a 12-page ad for its smartwatch in the latest edition of Vogue and has hired staff from Burberry, TAG Heuer and YSL to work on its retail stores and watch brand.
The Apple Watch goes on sale on April 24th. The entry level model starts at £299, rising to more than £8,000 for the most luxurious version.