Following the frenzy of pre-orders and Apple’s insistence that customers order online, it was assumed that there would be no stock of the Apple Watch available on the high street tomorrow, April 24th.
Not so. Today it has emerged that a string of fashion outlets across the globe will have stock ready and waiting for those willing to queue on the device’s official on-sale date.
According to the New York Times, Dover Street Market in London and Tokyo, Colette in Paris, Maxfield in LA, 10 Corso Como in Milan and the Corner in Berlin will all have Apple Watches ready and waiting tomorrow.
The London outlet of Dover Street Market is said to have just 570 watches in stock. That does not include the £8,000-plus Apple Watch Edition, which has apparently sold out in that location.
Apple has consistently said that watches would not be available in its own stores on April 24th, despite heavily advertising its retail date.
However, the decision to ensure that high-end fashion partners are supplied with stock is a strong indicator of exactly who Apple thinks should be buying its wearable.
This really is as much a device for trendsetters as it is for tech geeks, it seems,
Those looking to buy an Apple Watch online are facing a wait of up to two months, with shipping dates for all models slated for June.
New York Times