Sales of the Apple Watch appear to have slowed dramatically, after a report surfaced suggesting the number of units sold has slipped by 90% since the device’s first week on sale.
Slice Intelligence, which says its research is based on electronic receipts sent to customers, claims Apple is selling around 20,000 smartwatches per day in the US.
That’s compared to 200,000 a day in the week after the Apple Watch was first made available. Apple is thought to have sold between 1.5 and 2 million units during that initial period.
Slice also reckons the cheaper Sport edition makes up two-thirds of the watches sold.
It appears demand is not as strong for the costlier stainless steel and rose gold versions, despite rumours about Apple planning a new price point between those two variants.
Strikingly, Slice says only 2,000 rose gold Apple Watches have been sold across the pond.
Apple has yet to reveal official sales figures for its wearable, despite it going on sale three months ago. That’s left market research companies to fill in the gaps.
If Slice’s figures are correct, they make for grim reading in Cupertino. Not least in light of the huge sums of money Apple has spent courting the fashion market.