The Apple Watch has comprehensively outdone its Android Wear rivals in the sales stakes, taking 75% of global smartwatch market share in the second quarter of 2015.
Apple’s device helped the nascent smartwatch sector grow by a staggering 457% year–on–year, according to Strategy Analytics. Smartwatch sales hit 5.3 million in the five months from April to June, compared to one million over the same period last year.
While Apple this week refused to divulge exact sales figures for its smartwatch, Strategy Analytics believes the Cupertino company sold four million units during its first three months of availability.
“Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond,” said Neil Mawston, Executive Director at Strategy Analytics.
Samsung appears to have a lot of ground to make up. While it is clearly in second place, ahead of smaller rivals such as Pebble, it still only has 7.5% of smartwatch share, with sales of around 400,000.