Vodafone pay monthly customers will now get a super-fast 4G service irrespective of the tariff they’re on, as the carrier bids to sweeten its contracts in the face of major changes in the fast-consolidating UK mobile market.
Until now, faster 4G connectivity was reserved for customers on Vodafone's more costly plans. However, it’s now being made available on SIM only bundles from £9.50 per month.
This applies for new customers as well as existing customers who will pay no more for the faster service.
The carrier has also announced that a 4G service will be extended to customers signed up to Data on the Go Bundles too. These are for overseas use, so you'll be able to do more online when you're, ahem, chillaxing by the pool.
And there’s more. The data allowances on SIM only Red Value Bundles and Data on The Go Bundles have been boosted. SIM Only Red Value Bundles now start at £22 per month for a monthly allowance of 4GB.
Completing the changes for the Red Value SIM only bundles is the offer of free calls home to locations in Europe covered in Vodafone’s Europe Zone and three months’ unlimited data with all SIM Only plans under Vodafone’s Data Test Drive promotion.
Cindy Rose, Consumer Director at Vodafone UK, said: “Our customers have made it clear just how much they love having generous data allowances as part of their pay monthly bundles.
"So, if they want to enjoy more brilliant entertainment with a Now TV Entertainment Pass, Spotify Premium or Sky Sports Mobile TV streamed on our ultrafast 4G, they can!
"With our new bundle structure and Fixed Price Promise, Vodafone customers have the flexibility and security to enjoy more of what they love safe in the knowledge their line rental cost will remain the same for the contract term, making Vodafone the network the puts customers in control."
Vodafone's extension of its 4G service to more customers comes as it faces renewed competition from Three, which has acquired O2. The buyout created the UK's largest mobile phone network by customer numbers.
A renewed challenge will also come from BT, after it agreed a £12.5 million deal for EE last year in a bid to establish a foothold in the mobile phone market and bolster its credentials as a quad-play provider.