Rising demand for the Apple Watch will see the device be made available in all US outlets of Best Buy next month, in a sign that maybe punters are finally coming around to the charms of the Cali company's smartwatch.
The news comes after Apple failed to report specific sales figures for its wearable, leaving some analysts to wonder openly whether the smartwatch has been a costly failure.
However, speaking with Fortune, Best Buy’s CEO Hubert Joly's categorically refuted that, claiming that "demand for Apple Watch has been so strong in the stores and online".
He added that the Apple Watch would be sold in all 1,050 of Best Buy’s main stores from September 4th, after the success of the initial launch in 300 outlets.
It marks a rare piece of good news for Apple when it comes to the watch.
Research earlier this summer suggested demand had nosedived by 90%, while component suppliers claimed that they were unlikely to reach break even volume on the parts they were producing on Apple's behalf.
Apple is not likely to say just how many watches it has sold, with CEO Tim Cook claiming that he does not wish to give the competition an unfair advantage.