Sony has cut the price of its just unveiled Xperia Z5 line of premium smartphones, it appears, just a matter of days after they went on sale.
On September 3rd, the Xperia Z5 Compact was retailing for £549 when bought outright and off-contract directly from Sony’s site.
Today (September 4th), you can pick up the same handset for a much more reasonable £429. That’s a cut of £120, maths fans.
The standard Xperia Z5’s asking price has fallen from £599 to £549 in the same period. And there’s even a price cut for the top-of-the-range Xperia Z5 Premium, which can now be yours for £629, compared with £699 previously.
The drop in prices comes as more and more smartphone-makers are struggling to get a foothold in a market dominated by Samsung and Apple.
While it’s possible that weak day-one figures prompted the price cut, it seems more plausible to us that Sony independently decided it pitched its prices too high and opted to give its new phones more of a fighting chance.
Alternatively, it could be that the price points that initially appeared on the site were the result of human error. Either way, we’ve approached Sony’s PR bods for an answer and we’ll get back to you with their response.