Apple mounted a defence of the Apple Watch at tonight’s showcase event, but perhaps tellingly sales figures announcements were conspicuous by their absence.
In recent weeks, reports have surfaced that the Apple Watch sales have fallen by 90% since launch week.
In what seemed like a conspicuous attempt to play those reports down, at tonight’s major press call Tim Cook claimed that owners of the Apple Watch reported 97% satisfaction with their device.
However, where Apple is normally very keen to trumpet its stellar sales numbers at its events, any mention of figures for the Apple were conspicuous by their absence. Read into that what you will.
The event was also marked by the launch of a Hermes-branded verison of the Apple Watch, which is due to go on sale on in October.
In keeping with a collaboration with a high-end fashion brand, it’s set to be sold through select retailers, most likely the likes of Dover Street Market and Collette in Paris.
Apple also officially showcased the second version of its wearables-optimised Watch OS operating system and confirmed that the number of apps for its watch now stands at over 10,000.