Samsung's crumbling market share is facing a two–pronged attack from Apple and Huawei, according to new research detailing the latest smartphone shipments.
Analysts IDC's figures for the third quarter of 2015 show that although Samsung's handset shipments grew by more than 6% its share of the smartphone sector fell marginally by 0.1% to 23.8%.
While that will make happy reading for the Korean company, which has faced a tough year thanks to a collapse in interest in its top-end Galaxy S range, it will be hugely concerned by the progress made by both Apple and Huawei.
Apple experienced a 22% jump in shipments compared with the same quarter, as revealed in its own official figures earlier this week. It now has a 13.5% global share of the market, up from 11.8% in 2014.
Chinese mobile-maker Huawei, though, is leading the charge and jumped from 5% last year to 7.5%. Its overall shipments boomed by more than 60% to 26.5 million.
Huawei’s budget devices have proven hugely popular in its home territory of China and it's making inroads in western markets as well.
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