Google appears to have softened its hardline stance on ad–blocking apps, waving through two major add–ons which had previously been either rejected or slowed down by the search giant's bureaucratic approval process.
Adblock Fast has been made available in the Google Play Store after its developer, Rocketship, appealed directly to Google.
Popular rival Crystal has also had an update approved, after it was initially knocked back by Mountain View.
Crystal had remained available on the Play Store, but as an older, less stable version.
The move relates to Google policy which had suggested that ad blocking apps violated its terms of service.
Google seemed only to want to allow ad blocking through browsers themselves, rather than letting third party apps switch off ads remotely.
The shift in policy marks a major breakthrough for users who want a simple way to use the web without having to put up with invasive advertising.
How the ad industry will react to Google’s move remains unclear.