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Apple set to reveal extent of iPhone sales drop

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Financial results due overnight, as company faces biggest ever struggle with smartphone brand.
iphone 7 concept hero image

Apple is set to reveal the full extent of the drop in iPhone sales when it releases its quarterly financial results in the early hours of Tuesday 25th April.

The results, covering the January to March period, are expected to show a major year–on–year decline in sales of the iPhone.

The figures for September to December 2015 showed that iPhone sales were flat, with Apple admitting that it expected them to slide in early 2016.

This represents the first-ever annual dip in iPhone sales. The hugely successful smartphone range has enjoyed constant growth since the original version was introduced in January 2007.

Analysts from across Wall Street are suggesting that this could be the start of a broader pattern, with some saying the iPhone sales may fall even further as the year goes on.

The summer months traditionally see sales slow down compared with previous quarters, as consumers wait for new models.

However, with a series of reports suggesting that Apple is planning on waiting until 2017 to offer a complete design refresh for its iPhone range, this year’s iPhone 7 is unlikely to help with sales growth.

It’s even been suggested by Apple-watchers that the company could be the only top-five smartphone maker to post an annual sales decrease, with Samsung, Huawei, Oppo and Vivo all set to be boosted in 2016.

Category: News
Tagged: apple

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