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BlackBerry stops making phones

14 years of mobile making comes to an end.
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BlackBerry has confirmed that it is to stop making smartphones. The one–time market leader has been making devices for 14 years, but lost ground to Apple in the wake of the launch of the first iPhone in 2007.

However, this is not the end of the line for BlackBerry phones. The company says that instead of building them in–house, it will outsource production to third parties.

"The company plans to end all internal hardware development and will outsource that function to partners," said CEO John Chen.

Chen took the reins of the ailing manufacturer charged with bringing it back to financial health. He has said previously that the company’s focus would be on enterprise software and claimed in May this year that he would know by September whether it would continue to make its own phones.

Although BlackBerry launched phones running Google Android last year, they failed to catch on. Market research suggests it has a ere 0.1% share of the smartphone market between April and June 2016.

While BlackBerry could team up with big name partners, it’s likely that any device will be targeted at a small number of business users.

Source BlackBerry

Category: News
Tagged: smartphones

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