Twitter is now available to use data–free on Virgin Media’s 4G plans, meaning users can scroll through their feed, tweet and like without using any of their data allowance.
The move means the social network joins WhatsApp and Facebook Messenger as web-based services that are now free to use if you're on Virgin.
It comes less than a week after Three began offering customers on its Go Binge tariffs the ability to stream content via the likes of Netflix and Deezer without burning through data and racking up additional charges.
Virgin says that data–free use will apply to all aspects of Twitter except for live video content.
Managing director Jeff Dodds said: “Our customers want more than extra texts and minutes – they want innovative new services that really make a difference to them.
"We want to focus our services towards how our customers use their devices and live their lives, giving them value that they can see and understand.”
Virgin’s decision suggests a new battleground is opening up in the mobiles market, where services as well as data, minutes and texts are bundled with contracts.