Xiaomi, the Chinese mobile maker, has announced that it is to start selling its smartphones in the UK.
Following the announcement of its listing on the Hong Kong stock exchange, Xiaomi said it had partnered with Three to launch its devices on these shores.
The move comes after an earlier foray into Europe, having launched in Spain last year. The deal will also see Xiaomi phones go on sale in Ireland, Denmark, Austria and Sweden.
“We have been watching Xiaomi’s success from afar and are impressed with the huge range of connected devices that they currently offer,” said Tom Malleschitz, Three UK’s chief digital officer.
It’s not yet clear which Xiaomi devices will be available. But considering the company is now the largest mobile manufacturer in India and the fourth largest in the world overall, it’s likely to include budget, mid–range and high–end options.
Chinese mobile makers have enjoyed growing success in the UK in recent years, with the likes of Huawei and OnePlus making waves. If Xiaomi is a success, it could leave traditional players such as HTC and LG in even further dire straits.