Unlike other streaming services, Apple TV Plus didn't populate its platform with a large back-catalogue of shows and movies for users to binge-watch as soon as they signed up.
Instead, it invested heavily in major celebrities either in front of or behind the cameras. It took time, but over the years, Apple TV Plus' content has become highly acclaimed, with multiple Emmy awards and nominations for shows like The Morning Show and Ted Lasso.
Though many were skeptical at first, Apple TV Plus has shown that its approach to creating content can produce some incredible TV shows and films.
Here are some of the top TV shows and movies on Apple TV Plus:
The Essex Serpent
The Morning Show
The Boy, the Mole, the Fox and the Horse
For All Mankind
Louis Armstrong's Black & Blues
The Greatest Beer Run Ever
Apple TV Plus costs £6.99 per month, after having recently increased its prices from £4.99. When Apple TV Plus was once one of the most affordable streaming services available, it now sits above entry-level packages from Netflix (£4.99 with ads) but still below Disney Plus which costs £7.99 a month.
Apple also relied fairly heavily on its introductory offers when it first launched, giving a free one-year subscription to anyone who purchased an Apple product such as an iPhone, iPad, Mac computer, or Apple TV device.
Since then that offer has dropped to just three months but is still a popular way for users to try out the platform. Or you could get a free 30-day trial if you sign up to Apple One.
Apple TV Plus is also included in its comprehensive Apple One subscription, which gives you access to a number of exclusive Apple services within a single package, including Apple Music, iCloud, Apple News Plus, Apple Arcade, and Apple Fitness Plus.
Apple One costs £16.95 per month for an Individual subscription, £22.95 per month for a Family subscription, and £32.95 per month for a Premier subscription. While this seems a bit pricey, the increase in Apple TV Plus fees means that an Apple One subscription could now be better value for households.
You can watch Apple TV Plus via the Apple TV Plus app which is available on all updated Apple products, including iPhone, iPad, and iPod Touch as well as newer Mac computers. You can also stream Apple TV Plus via third-generation Apple TV devices, Apple TV 4K, and Apple TV HD.
Some Samsung Smart TVs released from 2018 onwards are also able to support Apple TV Plus, as well as Amazon Fire TV, LG Smart TVs, and Roku devices.
Unfortunately (but unsurprisingly) there is no Android app for Apple TV Plus, but you will be able to watch it in a supported web browser on Android devices at tv.apple.com. Apple TV Plus is also unavailable on PS5 and Xbox One consoles.
With so many new and exciting streaming services available these days, it can be hard to choose which ones you want to subscribe to. Check out our TV streaming guide and take our quiz to help you decide.
And if you’re in the market for a new mobile, check out our iPhone deals and you could end up with Apple TV Plus for free!
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