Unlike other streaming services, Apple TV Plus didn't populate its platform with a large back-catalogue of shows and movies for users to binge-watch as soon as they signed up.
Instead, it invested heavily in major celebrities either in front of or behind the cameras. It took time, but over the years, Apple TV Plus' content has become highly acclaimed, with multiple Emmy awards and nominations for shows like The Morning Show and Ted Lasso.
Though many were sceptical at first, Apple TV Plus has shown that its approach to creating content can produce some incredible TV shows and films.
Here are some of the top TV shows on Apple TV Plus:
The Morning Show
The Essex Serpent
For All Mankind
Apple TV Plus costs £4.99 per month, making it one of the most affordable streaming services available – Netflix and Disney Plus both start at £5.99 a month.
What’s more, if you purchase any Apple product such as an iPhone, iPad, Mac computer or Apple TV device, you’ll automatically get a free three-month subscription to the streaming service.
Apple TV Plus is also included in its comprehensive Apple One subscription, which gives you access to a number of exclusive Apple services within a single package, including Apple Music, iCloud, Apple News Plus, Apple Arcade and Apple Fitness Plus.
Apple One will be available later in 2020 and costs £14.95 per month for an Individual subscription, £19.95 per month for a Family subscription and £29.95 per month for the Premier subscription
You can watch Apple TV Plus via the Apple TV Plus app which is available on all updated Apple products, including iPhone, iPad and iPod Touch as well as newer Mac computers. You can also stream Apple TV Plus via third-generation Apple TV devices, Apple TV 4K and Apple TV HD.
Some Samsung Smart TVs released from 2018 onwards are also able to support Apple TV Plus, as well as Amazon Fire TV, LG Smart TVs and Roku devices.
Unfortunately (but unexpectedly) there is no Android app for Apple TV Plus, but you will be able to watch it in a supported web browser on Android devices at tv.apple.com. Apple TV Plus is also unavailable on PS5 and Xbox One consoles.
With so many new and exciting streaming services available these days, it can be hard to choose which ones you want to subscribe to. Check out our TV streaming guide and take our quiz to help you decide.
And if you’re in the market for a new mobile, check out our iPhone deals and you could end up with Apple TV Plus for free!