Openreach has used to get high-speed broadband to a remote part of north Wales.
The valley location around the village of Pontfadog proved to be unsuitable for traditional methods of connecting homes, such as erecting cabinets and digging trenches.
Furthermore, wireless and satellite technologies also proved to be unsuitable, due to the nature of the site.
However, Openreach came up with the idea of attaching a drone to a high-strength fishing line, so it could fly it over the top of the forest canopy without any obstructions.
This could then be hooked up to a draw rope, which Openreach could use to pull the fibre cable along a path towards people's homes.
"To be fair, this technique of rolling out broadband had never been used anywhere else in the UK and we weren't even sure it would work ourselves," Openreach said.
"But it did and now all 20 homes have been connected up using fibre-to-the-premises technology, which means they can order the fastest broadband speeds in Britain."
Following the success in Pontfadog, Openreach has carried out a second successful trial in Aberystwyth.
As a result, it is working to identify other rural communities that could benefit from this approach, as well as train and equip its engineering teams to fly drones and deploy fibre in this way.
Openreach went on to state that if it had relied on traditional methods, people in Pontfadog would have missed out on the chance to get fibre broadband.
"But in engineering, often the best solutions are the simplest and most unexpected ones," it said.