Many UK internet users are considering switching to an enhanced broadband deal in order to support their online habits, a new study has indicated.
Research conducted by ISPreview.co.uk has indicated that more than eight in ten web users now watch online video each week.
And this demand for high-bandwidth services appears to be influencing people's consumer choices, the website indicated.
According to the study, 57.8 per cent of respondents said the desire for improved online video viewing had made them consider buying faster or more flexible broadband.
The majority of online viewers appear happy with catch-up and IPTV services, ISPreview.co.uk found, with just 21.3 per cent saying the medium has caused them problems with their broadband provider.
From 2011, the YouView partners are set to allow UK households to watch broadband-delivered TV content via a television set-top box.
Media regulator Ofcom has decided not to interfere with the IPTV initiative, formerly known as Project Canvas, despite opposition from Sky and Virgin Media.