Sky has issued a response to the BBC's warning last week that British TV was under threat from US streaming giants Amazon and Netflix.
BBC director general Tony Hall warned last week that British TV could be under threat due to a funding shortfall. He said that the rise of Netflix and Amazon Prime Video meant British TV content faced an uncertain future.
According to research, the funding shortfall could be £500m over the next 10 years. "We have to face the reality that the British content we value and rely upon is under serious threat," Hall said.
Sky's response? We're on the cusp of a new golden age of television.
Writing in the Daily Telegraph, Gary Davey, Sky's managing director, content, said that Hall had got it the wrong way around. "What he sees as a threat, I see as an opportunity," he writes.
"Yes, their [Netflix and Amazon's] arrival has shaken up the British television industry, but it has given customers more choice, and handed British writers, producers and production staff even more opportunities, free to make shows for global audiences. The pond may be bigger, but Britain is still a very big fish – and it is still growing."
He also disputed the £500m shortfall figure cited as a cause for concern by Hall.
"The only conclusion one can draw from this is that the BBC is preparing the ground to ask for even greater protection from competition, and new handouts," he goes on.
"The BBC might feel threatened," he concludes. "But not the rest of us. And we're just getting started."