BT are expected to announce by the end of the week that they have overtaken Virgin Media to once again be the largest supplier of broadband in Britain.
This news is sure to make heads roll at Virgin Media as they recently spent £25 million on an advertising campaign fronted by Uma Thurman, which has seemingly failed to ignite the expected interest in Virgin Media’s services.
The last time BT topped the broadband retailers in Britain was in March 2006. BT lost this title when NTL & Telewest merged, which later became Virgin Media (after Virgin.net were added to the group).
By the end of last year, Virgin Media controlled 26% of the British broadband market, whilst BT had 24%. Carphone Warehouse, Tiscali and Orange were in third, fourth and fifth places respectively.
Analysts have been watching these numbers carefully after Virgin Media reported that they now have 3.4 million customers, however BT who announce their statistics at the end of the week, are expected to have added 200,000 sign-ups bringing their total to 3.6million and making them the leader in broadband.
Virgin Media are struggling to keep hold of their customers possibly due to multiple technical difficulties and a long running feud with BSkyB.