BT has asked Ofcom for permission to offer customers in Ebbsfleet discount fibre-optic broadband services in order to complete trials.
The company needs 300 customers living in the area to try out the new fibre-to-the-home project, which could be capable of delivering speeds of up to 100 Mbps.
However, it is currently bound by Ofcom's Universal Service Conditions (USCs), which require the telecoms giant to offer its broadband services at uniform prices up and down the country.
"BT argues that discounts are a standard part of any pilot and has asked Ofcom for permission (under the USCs) to offer pilot customers discounts on connection and line rental charges," Ofcom has announced.
The telecoms regulator has now approached stakeholders to endorse the project following the conclusion that allowing relaxation of the USCs would have a minimal impact on access and competition on the UK as a whole.
Ofcom is also currently carrying out a consultation to examine installing fibre-based broadband services to new build homes and businesses around the UK.