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BT has embarked on a drive to improve the customer service it provides to broadband customers.

The Right First Time Initiative pointed to by chief executive Ian Livingston will aim to improve efficiency by enhancing the department, reports the Mirror.

Mr Livingston says that the provider aims to cut the number of times customers hang up before their call to BT is answered, currently standing at 40,000 per week.

He told the newspaper: "If we get things right first time, whether it is a multi-national company or Mrs Jones in Halifax, the customer will be happier and one trip instead of three means we'll save money as well."

The Office of the Telecommunications Adjudicator last month slammed BT over the speed of its repairs on unbundled broadband lines, with the firm falling short of specified targets.

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