Broadband provider BT has suggested that consumers who sign up to its TV deals have the chance to enjoy an "exciting" future.
In an interview with TechRadar, the company's Andy Baker said a range of major projects are in the pipeline at present which look set to lift interest in its broadband TV packages.
He explained that the company's involvement in Project Canvas, as well as its investment in fibre-optic broadband, will help to create "a better TV service" for customers.
"I think that [the arrival of Sky Sports 1 and 2] will make our TV service phenomenally strong and as Canvas goes along we will enhance again," he added.
"We will continue to build and build, as more of these propositions come to market."
BT is offering access to Sky Sports 1 and 2, as well as ESPN and on-demand content, to its customers in packages priced from £6.99 a month.