A Scottish border town has moved up BT's Race to Infinity charts and into the all-important top five.
According to the BBC, 71 per cent of the population in Innerleithen have voted for the town to receive a fibre broadband upgrade.
It has now broken through the 1,000 vote barrier, displacing Whitchurch in Hampshire in the tables.
Innerleithen is the only settlement north of the border to figure at the top end of the Race to Infinity table, and represents Scotland's best hope for success in the ongoing competition.
Up until December 31st, broadband users can vote for their town or village to be prioritised for faster web services as part of BT's ongoing fibre network rollout.
The five locations recording the highest proportion of votes, per head of the local population, will receive a broadband upgrade by 2012 at the latest.
Other communities, particularly those in the most remote rural areas, could be forced to wait until 2015 or later in order to access next-generation broadband services.
Blewbury in Oxfordshire and Caxton, Cambridgeshire, are currently leading the race, with 86 per cent of local people registering their interest in super-fast broadband.