BT Openreach has launched a new scheme to encourage businesses and households to adopt a second telephone landline.
According to ISPreview.co.uk, the network operator is offering a £50 incentive for each new customer attracted and retained by broadband providers.
The offer applies to both unbundled (local loop unbundling) and WLR Analogue (basic and premium) telephone lines.
BT Openreach said the promotion is designed to incentivise communication providers to grow their customer base of second lines to premises that already have up to a maximum of one working line.
"Starting of stopped lines and new provision orders to premises will be validated to ensure that they are 2nd lines and meet the offer terms and conditions," the firm stated.
"The incentive payment will then be paid to communication providers 12 months after the provision month of that line as long as the line has not been ceased in that period."
Businesses and households can use a second landline to take advantage of line bonding services - which can double the download speeds available through copper connections.
Line bonding services use the combined strength of two landlines to provide access to super-fast downloads.