BT and TechHub have launched the BT Infinity Lab programme in a bid to boost the technology start-up community and encourage further broadband innovation.
The organisations are inviting tech entrepreneurs to design and present new uses and product prototypes, which can help internet users take advantage of super-fast services.
BT says it is seeking new applications and services that can be marketed alongside BT’s existing products.
The top entrants to the programme will receive six months' support from BT, including access to knowledge and expertise from a wide range of areas, including research and development, engineering, legal and marketing.
Winning start-ups will also gain membership at TechHub’s sold-out community space in the heart of East London’s ‘Tech City’.
Communications Minister Ed Vaizey welcomed the initiative, saying BT and TechHub are to be congratulated on "a brilliant initiative".
"Broadband in the UK is now undergoing a radical transformation which will see 95 per cent of the nation having access to super-fast speeds by 2017," he stated.
Mr Vaizey said the BT Infinity Lab programme will result in "exciting new products and prototypes", helping all UK internet users to make the most of super-fast broadband.