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Amazon Prime Video's growth has plateaued, according to the latest figures. In the third quarter of last year, Amazon's streaming service stopped growing, sticking with around 4 million subscribers.

However, the period covered stops just before the return of 'The Grand Tour', Amazon's flagship TV series. Series two of Clarkson and co's car show will undoubtedly have scored an uptick in viewers. Last year, the show swelled subscriber numbers by more than 50 per cent over 12 months.

According to the figures from industry data firm Barb, Netflix's growth also slowed in the same quarter. The streaming giant added 150,000 subscribers during the period, compared to 450,000 the quarter before.

That's not to say Netflix has hit the skids. It's used by almost 7.5 million UK households, and grew 22 per cent over the last 12 months. Worldwide, it has more than 100 million subscribers.

Sky's Now TV, in contrast, grew by 70 per cent, or 600,000 UK households over the year. With 1.4 million subscribers, it remains the smallest streaming service included in the survey.

Streaming has well and truly taken hold in this country. According to Barb, a third of UK households now pay for a TV streaming service. It's especially popular among young people, for who, Barb said, it "isn't a new entrant, niche or optional; it is a staple service." Over half of the 16- to 24-year-olds surveyed said they had access to Netflix.

Streaming services don't disclose viewing figures or subscriber numbers – unless, like Netflix, they want to boast about them – so we have to rely on industry organisations like Barb to see how they're doing.

Source: The Telegraph

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