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Amazon could soon launch a smart TV, most likely under its Fire TV umbrella range of products.

The device is reportedly being tested now by DTG, the industry body responsible for Britain’s digital terrestrial broadcast technical standards. It’s being developed alongside a group of Chinese manufacturers including smartphone maker Huawei.

The set would gives viewers direct access to the firm’s own TV shows and films. This would negate the need for a set-top box or streaming box with the Prime Video app, or a device like the Fire TV Stick.

This is said to be Amazon’s attempt to take on the pay-TV market in the UK. Its previous attempt fell flat, when the likes of the BBC declined to make its channels available via Prime Video, and Amazon failed to tempt customers away from the likes of Sky, BT and Virgin Media.

Source: Telegraph

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