O2 has launched a competition to develop iPhone applications with a £10,000 prize on offer for the best.
The contest, dubbed the App Showdown, will run throughout August with the winner decided by O2 iPhone customers.
A statement from O2 read: "The key criteria for the winner will be an app that can help build a lasting relationship between O2 and its iPhone customers.”
The mobile phone network has provided a host of suggestions for applications, including software that shows maps of network coverage and an app that records iPhone owners while they are sleep talking.
Other suggestions include a means of connecting an iPhone to an O2 joggler and a Bluebook application.
O2 has pledged it will impose no restrictions on entry, however, and urges interested parties to keep abreast of news about the contest through the O2 Litmus Twitter account.
The sales success of the new iPhone 3G S helped the iPhone App Store to record its 1.5 billionth download this month.
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